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Become a Hotel Partner

Bring Your Hotel. Keep Your Brand. Build More Booking Opportunities.

Join HotelConnect24 as a hotel partner and build a clearer commercial foundation around your rooms, rates, availability and reservations. Strengthen your own direct booking route, use the HotelConnect24 Network and add supported distribution where it fits your property strategy.

Independent Hotels Boutique Hotels Guesthouses Apartments Resorts
Hotel Partnership Journey Your Property at the Centre of a More Connected Booking Strategy.
Hotel Partner
Your Hotel

Start with the property, accommodation, pricing and availability that define what your hotel can sell.

Rooms Rates Availability Reservations
Your Direct Website Give guests a property-controlled route to check availability and book.
HotelConnect24 Network Add another HotelConnect24-operated route through which guests may discover your property.
Supported Distribution Connect additional distribution partners where supported and commercially relevant.
Reservation Workflow Keep supported bookings connected to the property and accommodation they belong to.
✓
Your Hotel. Your Booking Mix. A More Connected Foundation. Use HotelConnect24 to organise the commercial technology around the property.
Partner
€0 Core Software Fee For the HotelConnect24 core channel manager
0% HC24 Direct On your own direct bookings
7% HC24 Network On HotelConnect24-generated bookings
Property Control Choose the booking mix that fits your hotel
Why Partner with HotelConnect24

Build Distribution Around Your Hotel — Not the Other Way Around.

A hotel should not have to make an external booking platform the centre of its commercial operation. Your property, rooms, rates and availability should remain the foundation.

HotelConnect24 is designed to connect booking opportunities around that foundation while keeping direct booking an important part of the strategy.

✓
Keep your own hotel identity Your hotel brand remains visible instead of becoming secondary to the platform.
✓
Strengthen direct booking Give guests who already know your property a direct route to reserve.
✓
Add supported reach Use additional distribution where it contributes useful demand.
✓
Keep the commercial model understandable Separate the core software from bookings generated through the HotelConnect24 Network.
Hotel Partner Foundation PROPERTY FIRST
01
Your Property The hotel remains the commercial foundation
Hotel
02
Your Rooms & Rates Define what guests can reserve
Products
03
Your Availability Control the inventory available to sell
Inventory
04
Your Booking Routes Choose direct and supported distribution
Reach
05
Your Reservations Manage supported bookings around the property
Manage
Partnership Benefits

Give Your Hotel More Ways to Be Booked.

HotelConnect24 is designed to support a balanced strategy that combines your hotel website, the HotelConnect24 Network and supported external distribution.

Direct Booking

Give guests a route to reserve through your own website with 0% HotelConnect24 commission on those direct bookings.

HotelConnect24 Network

Make the property available for additional booking opportunities generated through the HotelConnect24 Network.

Supported Distribution

Add external booking routes where supported connections and commercial terms make sense for your hotel.

Availability Control

Keep date-based sellable inventory organised around your configured room and booking structure.

Rate Management

Build the commercial offers and booking conditions relevant to the accommodation your property sells.

Reservation Workflow

Bring supported booking information back into a clearer property-centred operating workflow.

Partner Journey

Start with Your Property — Then Build the Booking Routes Around It.

Becoming a HotelConnect24 partner begins with the hotel itself. The property structure needs to reflect the accommodation you actually sell before additional booking routes are connected.

This approach helps keep rooms, rates, availability and reservations aligned with the property rather than with one individual sales channel.

✓
Register the property Provide the information required to begin the hotel setup.
✓
Configure accommodation Create the room or unit categories the property sells.
✓
Prepare rates and availability Build the commercial structure behind the booking routes.
✓
Activate relevant booking routes Connect the direct and supported distribution opportunities appropriate to the property.
Hotel Partner Journey START
01
Register Your Hotel Begin with the property and business information needed for setup.
02
Create Accommodation Define the room or unit categories guests can reserve.
03
Add Rates & Availability Prepare the commercial products and sellable inventory.
04
Configure Booking Routes Choose direct booking and supported distribution relevant to the hotel.
05
Manage Reservations Bring supported bookings into the hotel's operating workflow.
Who Can Partner

Built for Independent Accommodation Businesses.

HotelConnect24 is intended for a range of professionally operated accommodation businesses that want clearer control over booking technology and distribution.

Hotels

Independent Hotels

Build a hotel-centred booking strategy around your own brand, website and selected distribution routes.

Distinctive Properties

Boutique Hotels

Keep the property's individual identity visible while connecting direct booking and supported distribution.

Smaller Accommodation

B&Bs & Guesthouses

Use a clearer commercial structure without unnecessary enterprise complexity.

Extended Stay

Apartments & Aparthotels

Organise unit types, rates, availability and booking routes around flexible accommodation.

Larger Properties

Resorts

Support broader accommodation structures and a more varied distribution strategy.

Multi-Property

Small Hotel Groups

Build a more consistent commercial framework across several individual properties.

Your Booking Mix

Keep Direct Booking in the Strategy While Expanding Your Reach.

Distribution can help travellers discover a hotel, but your own website can remain an important sales route for guests who already know, trust or actively search for the property.

HotelConnect24 is designed to support both approaches rather than forcing the hotel to choose only one source of bookings.

✓
Own direct website Give guests a hotel-controlled route to reserve.
✓
HotelConnect24 Network Add another source of HotelConnect24-generated booking opportunities.
✓
Supported external partners Use additional distribution where connectivity and commercial terms fit.
✓
Your commercial decision Choose the booking mix that makes sense for your property.
Hotel Partner Booking Routes FLEXIBLE
01
Your Direct Website Your own property-controlled booking route
0% HC24
02
HotelConnect24 Network HotelConnect24-generated booking opportunities
7%
03
External Distribution Supported partners with their own applicable terms
Partner Terms
04
Your Property Strategy Select the routes that fit your hotel and target guests
Your Choice
Commercial Model

Know How HotelConnect24 Fits into Your Booking Economics.

The HotelConnect24 model separates the core channel manager, bookings generated through your own direct route and bookings generated through the HotelConnect24 Network.

Your Direct Booking
0%

HotelConnect24 Commission

HotelConnect24 applies no HotelConnect24 network commission to bookings generated through your own direct booking route.

HC24 Network
7%

HotelConnect24-Generated Bookings

The current HotelConnect24 model applies 7% to bookings generated through the HotelConnect24 Network.

Before You Start

Prepare the Information That Defines Your Property.

Accurate hotel data makes onboarding, room setup and later distribution configuration easier to manage.

01
Property Information Prepare the hotel's business name, property identity, location and relevant operating information.
02
Accommodation Structure Identify the room or unit categories guests can actually reserve.
03
Rates & Conditions Prepare the relevant pricing products and booking conditions used by the property.
04
Availability Know the inventory the property intends to make available across relevant dates.
05
Existing Distribution Review any current booking routes and supported connections you may want to retain.
06
Direct Website Consider how guests should move from your existing website into a direct booking journey.
Partner Onboarding

From Registration to a Connected Hotel Setup.

Build the property in a practical sequence so room structure, pricing and availability are clear before booking routes are activated.

01
Register Submit your hotel details.
02
Create Property Build the hotel foundation.
03
Add Rooms Define accommodation products.
04
Add Rates Prepare commercial offers.
05
Set Availability Prepare sellable inventory.
06
Connect Routes Add relevant booking opportunities.
Partnership Strategy

Use HotelConnect24 as Infrastructure for Your Hotel — Not as a Replacement for Your Brand.

The long-term value of an independent hotel comes from its property, reputation, service, guest relationships and brand. Technology should help those strengths reach the guest.

Own Your Brand

Keep the Hotel Visible

Use your website and property identity to explain why guests should choose your hotel rather than presenting the accommodation only as another anonymous listing.

Own Direct

Give Loyal and Referred Guests a Direct Route

Guests who already know the hotel should have a clear opportunity to check availability and book directly with the property.

Add Reach

Use Distribution Where It Creates Commercial Value

Add supported booking routes based on demand, reach, cost, target audience and operational value instead of adding channels simply because they exist.

Practical Scope

Partnership Creates Booking Opportunities — Not Guaranteed Demand.

Hotel performance still depends on destination demand, pricing, reputation, property quality, availability, website quality and guest experience.

Important: Becoming a HotelConnect24 partner does not guarantee additional bookings, occupancy, revenue, direct-booking growth, international demand or lower distribution costs. HotelConnect24 does not guarantee that every requested external connection or feature will be available for every property. Supported integrations and functionality can vary by partner and implementation. External distribution providers may apply their own contractual terms, commissions or fees. Hotels remain responsible for the accuracy of their property data, room setup, rates, availability and booking conditions.
Hotel Partner FAQ

Common Questions About Becoming a HotelConnect24 Partner.

Who can become a HotelConnect24 hotel partner?
HotelConnect24 is designed for professionally operated accommodation businesses including independent hotels, boutique hotels, B&Bs, guesthouses, apartments, aparthotels, resorts and small hotel groups. The exact setup available depends on the property and supported functionality.
What does the core HotelConnect24 channel manager cost?
The HotelConnect24 core channel manager has a €0 core software fee. Optional additional services may have separate terms or fees where applicable.
Does HotelConnect24 charge commission on my own direct bookings?
The current HotelConnect24 model applies 0% HotelConnect24 commission to bookings generated through the property's own direct booking route.
What does HotelConnect24 charge for bookings generated through its network?
The current HotelConnect24 model applies 7% to bookings generated through the HotelConnect24 Network.
Can my hotel continue using external booking channels?
Yes, where supported connections are available and configured. External distribution providers may apply their own contractual terms, commissions or other fees.
Do I need to stop taking direct bookings?
No. Direct booking is an important part of the HotelConnect24 approach. The platform is designed to let the hotel's own website remain part of the wider booking strategy.
Can I use my existing hotel website?
HotelConnect24 direct-booking functionality is intended to support properties with an existing website as well as properties building a new direct booking route. The exact implementation depends on the website and supported configuration.
What information should I prepare before registering?
Prepare your property information, accommodation categories, relevant rate structures, availability approach and details of existing booking routes or distribution connections you may want to retain.
Can small hotels and guesthouses become partners?
Yes. HotelConnect24 is intended to support smaller independent accommodation businesses as well as larger properties.
Can hotel groups register several properties?
HotelConnect24 is designed to support small hotel groups with multiple properties while allowing individual hotels to maintain their own room, rate, availability and distribution structures.
Does HotelConnect24 guarantee bookings after registration?
No. Registration and distribution technology create booking opportunities but cannot guarantee demand, bookings, occupancy or revenue.
How do I begin?
Continue to Hotel Partner Registration and provide the property information required to begin the HotelConnect24 setup process.

Put Your Hotel at the Centre of a More Connected Booking Strategy.

Join HotelConnect24, organise your property around one commercial foundation, strengthen your direct booking route and add supported distribution where it creates useful additional reach.